Margin & Markup Calculator

Calculate profit margin, markup percentage, selling price, and profit instantly.

Margin is the percentage of the selling price that is profit.
Margin = (Price − Cost) / Price × 100

Markup is the percentage of the cost that is added as profit.
Markup = (Price − Cost) / Cost × 100

Example: Buy for $60, sell for $100 → Margin = 40%, Markup = 66.7%

📊 From Cost & Selling Price
40%
Margin
66.67%
Markup
$40.00
Profit
1.67×
Price / Cost
🎯 From Cost & Target Margin
$107.14
Selling Price
42.86%
Markup
$32.14
Profit
1.43×
Price / Cost

How to Use

  1. Enter cost and selling price to see margin, markup, and profit
  2. Or enter cost and target margin to calculate the necessary selling price
  3. Results update instantly as you type
  4. Open the Quick Reference to see the formulas and key differences

Margin vs Markup

Margin and markup are often confused. Margin is the percentage of the selling price that is profit, while markup is the percentage added to the cost. A 50% markup on a $100 cost gives a $150 selling price, but the margin is only 33.3%. Understanding this difference is crucial for pricing, negotiations, and financial planning.